Viewers meet Matt Kennedy Gould, the unknowing mark on a phony reality program called Lap of Luxury. He meets the various other players of the show, who, unbeknownst to him, are all secretly actors and actresses working from a script. Things get started right away with the first "Pampering Competition," a game in which everyone dresses up in each other's undergarments. The game is rigged so that Matt will lose and he is forced wear Kip's for the rest of the day.