Thanks to its unique form, fugu is popular not just as food but also for ornamental purposes and art motifs. But despite its good taste and looks, fugu is extremely poisonous. Due to its deadly poison, fugu is traded and cooked only by licensed specialists. Despite the danger, its delicate taste and unique texture are a major attraction for foodies, who eat it as sashimi, tempura and hot pot. Find out why people are in love with this poisonous fish and how the Japanese enjoy it safely.