Dirk and Ruckus are out patrolling the strip for bad tattoos when they run into Jules, a young lady suffering from bad tattoo decisions made on a trip to Sturgis. Jules' ink goes to show that "Buy One, Get One Free" isn't always the best deal. Then the guys meet Erica, a cutie who lives with regret over a tattoo she got back in high school. As a typical teenager trying to revolt she let her high school boyfriend tattoo her in an intimate area. And later, the guys get a call from Michael, an ex-male stripper and the victim of a tattoo that looks like he was attacked by a wild beast.