The Voice of Finland is a Finnish reality singing competition and local version of The Voice first broadcast as The Voice of Holland. The series premiered on Nelonen on December 30, 2011, and the first season concluded in April 2012. The series was renewed for a second season which premiered on January 4, 2013 and concluded April 26, 2013. The series is also renewed for a third season which will premiere in spring, 2014One of the important premises of the show is the quality of the singing talent. Four coaches, themselves popular performing artists, train the talents in their group and occasionally perform with them. Talents are selected in blind auditions, where the coaches cannot see, but only hear the auditioner.