With the rise of digital media in China, the market for brick-and-mortar bookstores is on the decline. However, amidst skepticism from his peers, one man in Guanzhou City opened a bookstore where customers are actually encouraged to read before they buy, or simply read. The store has garnered great attention from investors and customers alike. It promotes literacy among people of every class and background, and holds seminars and events around a variety of topics. In this episode, we follow one man who has fought the economic tide to provide a gathering place for all kinds of book-lovers.