American Experience S2 E7 - Mr. Sears' Catalogue

American Experience

American Experience S2 E7 - Mr. Sears' Catalogue
7.5

They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.