Nagoya Railroad is a 444km railway network operating across Aichi and Gifu Prefectures. With the privatization of JR Central in 1987, Nagoya Railroad faced heavy competition. Motorization also caused passenger numbers to fall, and in 2003 they had difficulties paying dividends to shareholders leading the company to form a new business strategy. In 2005, Nagoya Railroad began running an airport access service to the new Chubu Centrair International Airport. A campaign was also launched with the castle town of Inuyama aimed at attracting younger visitors. See the strategies put in place by Nagoya Railroad.