Ian calls William Wilberforce 'the godfather of the Do-Gooders'. Hedonistic man-about-town turned crusader, Wilberforce kick-started a multi-faceted moral revolution which reverberated throughout the 19th century, of which his successful campaign to abolish slavery was just one element.In this first programme, Ian also tells the story of Robert Owen and his model mill town at New Lanark in Scotland; Thomas Wakley, founder of The Lancet, who exposed the fatal consequences of cronyism in the surgical profession; and George Dawson, inventor of the civic gospel which inspired a generation of Brummies to take responsibility for their city.Ian also looks back on the impact of Charles Trevelyan, who battled to make the civil service a meritocracy and Octavia Hill, a pioneer of social housing, despite her opposition to cash hand-outs or anything that might create a dependency culture.Contributors to the film include Rowan Williams, Archbishop of Canterbury, author AN Wilson, head of the civil service Sir Gus O'Donnell, and Lancet editor Dr Richard Horton.