The young farmer Burchart (25) is having a hard time. He does his best to save disappearing meadow birds, such as the godwit. But compensation for nature measures often does not outweigh the significant time investment and lower milk yield. What future prospects are there for young farmers who want to take nature into account? The drastic decline in the number of godwits in the Netherlands is indicative of the biodiversity crisis in rural areas. Who is willing to pay the bill for nature? The dairy processor, the supermarket or the consumer?